GEORGE LORENZO’S SHOWCASE SITE UnderstandingXYZ is simply a generic moniker for my work as a writer, editor and publisher. It takes into account that, first and foremost, everything I produce is meant to help an audience gain a keen understanding of any given topic (XYZ) through interviews with leading experts and deep research into the latest intelligent literature that happens to support XYZ. AT YOUR SERVICE Under the arm of Lorenzo Associates, Inc., based in Ann Arbor, Michigan, I am at your service to write, edit, conduct research on and/or design stuff that is important to you, such as  feature articles, newsletters, special reports, white papers, case studies, blog posts, site content, as well as, on a different spectrum, ghostwriting of a nonfiction book you might have on your drawing board. I’ve done all these things and more since the early 1980s. Please contact me at george@understandingxyz.com if you are interested in discussing the possibility of hiring me for your important project.  The abstracts below that link to a small number of work samples are posted here to give prospective clients an idea of how I can be utilized for creating professional feature articles, special reports, blogs, and newsletters. FEATURE ARTICLES:  I learned a few things about feature writing worth noting here, starting with how to conduct meaningful interviews with experts. Number one, when soliciting interviewees, always be extraordinarily polite and respectful. Number two, when actually conducting an interview, make it a friendly conversation.  Ask broad questions that will more than likely lead you to ask more specific questions as the conversation moves forward. Number three, the best quotes typically come at the end of the interview when you ask the general question, “is there anything you’d like to add.” So, be patient. My interviews typically last 30 minutes, but many times have gone on much longer. Out of these great conversations, I may yield one or two highly relevant and informative quotes, but I also learn a lot about the topic. Each interview can be equated to to a well-informed lecture in which I learn something new. The culmination of interviews and deep research becomes the baseline for a synthesized version of a large amount of information in the form of a professionally written feature arctice.  If you interview enough experts, and cite enough respectable research, you end up with a well-rounded and informative feature article that will enlighten your readers.  SAMPLES OF FEATURE ARTICLES.  SPECIAL REPORTS: Special reports is a broad term I use for white papers, case studies, and long-form journalism in the 5,000 words or more range. I have created many of these for a wide variety of clients. These projects obviously take time, on average of four to six months to complete. They require strong organizational skills. Most of the reports I have written over the years have lots of interviewees, typically 25 to 50 people, and reference the latest scholarly literature and informative articles on the topic under consideration. The goal is to make them as current and timely as possible. I also provide graphic design services for these projects, if needed, where I create both high resolution and screen resolution versions for hard-copy prints and online pdfs. I have a long history of graphic design skills using the Adobe creative suite of software (InDesign, Photoshop and Illustrator) to create dynamic and easy-to- read documents.  SAMPLES OF SPECIAL REPORTS. BLOGS: Since the blogosphere became so popular in recent years, I have had my fair share of blogging experiments for myself as well as for others. This form of writing, in my opinion, is more difficult to write than feature writing and special reports, although they typically take less time to compose. The goal with blogs is to be both highly informative and succinct and oftentimes you’ll want to offer the reader some kind of benefit with links to other highly pertinent information, such as a special report, that will help explain a given topic in more depth. BLOG SAMPLES.  NEWSLETTERS: Making newsletters is one of my strongest skills. I can write and design them for both hard-copy and online distribution. All the same skills for creating feature articles, special reports, and blogs come into play when you create a newsletter. NEWSLETTER SAMPLES.

Thank You for Stopping By! 

© Lorenzo Assoicates, Inc. / For more information, contact George Lorenzo at george@understandingxyz.com .

Welcome!
GEORGE LORENZO’S SHOWCASE SITE UnderstandingXYZ is simply a generic moniker for my work as a writer, editor and publisher. It takes into account that, first and foremost, everything I produce is meant to help an audience gain a keen understanding of any given topic (XYZ) through interviews with leading experts and deep research into the latest intelligent literature that happens to support XYZ. AT YOUR SERVICE Under the arm of Lorenzo Associates, Inc., based in Ann Arbor, Michigan, I am at your service to write, edit, conduct research on and/or design stuff that is important to you, such as  feature articles, newsletters, special reports, white papers, case studies, blog posts, site content, as well as, on a different spectrum, ghostwriting of a nonfiction book you might have on your drawing board. I’ve done all these things and more since the early 1980s. Please contact me at george@understandingxyz.com if you are interested in discussing the possibility of hiring me for your important project.  The abstracts below that link to a small number of work samples are posted here to give prospective clients an idea of how I can be utilized for creating professional feature articles, special reports, blogs, and newsletters. FEATURE ARTICLES:  I learned a few things about feature writing worth noting here, starting with how to conduct meaningful interviews with experts. Number one, when soliciting interviewees, always be extraordinarily polite and respectful. Number two, when actually conducting an interview, make it a friendly conversation.  Ask broad questions that will more than likely lead you to ask more specific questions as the conversation moves forward. Number three, the best quotes typically come at the end of the interview when you ask the general question, “is there anything you’d like to add.” So, be patient. My interviews typically last 30 minutes, but many times have gone on much longer. Out of these great conversations, I may yield one or two highly relevant and informative quotes, but I also learn a lot about the topic. Each interview can be equated to to a well-informed lecture in which I learn something new. The culmination of interviews and deep research becomes the baseline for a synthesized version of a large amount of information in the form of a professionally written feature arctice.  If you interview enough experts, and cite enough respectable research, you end up with a well- rounded and informative feature article that will enlighten your readers.  SAMPLES OF FEATURE ARTICLES.  SPECIAL REPORTS: Special reports is a broad term I use for white papers, case studies, and long-form journalism in the 5,000 words or more range. I have created many of these for a wide variety of clients. These projects obviously take time, on average of four to six months to complete. They require strong organizational skills. Most of the reports I have written over the years have lots of interviewees, typically 25 to 50 people, and reference the latest scholarly literature and informative articles on the topic under consideration. The goal is to make them as current and timely as possible. I also provide graphic design services for these projects, if needed, where I create both high resolution and screen resolution versions for hard-copy prints and online pdfs. I have a long history of graphic design skills using the Adobe creative suite of software (InDesign, Photoshop and Illustrator) to create dynamic and easy- to-read documents.  SAMPLES OF SPECIAL REPORTS. BLOGS: Since the blogosphere became so popular in recent years, I have had my fair share of blogging experiments for myself as well as for others. This form of writing, in my opinion, is more difficult to write than feature writing and special reports, although they typically take less time to compose. The goal with blogs is to be both highly informative and succinct and oftentimes you’ll want to offer the reader some kind of benefit with links to other highly pertinent information, such as a special report, that will help explain a given topic in more depth. BLOG SAMPLES.  NEWSLETTERS: Making newsletters is one of my strongest skills. I can write and design them for both hard-copy and online distribution. All the same skills for creating feature articles, special reports, and blogs come into play when you create a newsletter. NEWSLETTER SAMPLES.

Thank You for Stopping By! 

© Lorenzo Associates, Inc.